Visitor Experience Lab Värmland

For Visitors Experience Lab Värmland, I created a graphic and animated film to explain the project’s method and show how it can help businesses in the tourism industry find solutions to shared challenges.

I was responsible for the visual concept and developed the illustrations, graphics and animation based on the provided script and visual identity. The film uses a concrete example from the tourism industry, showing how several businesses can come together around a shared challenge and work with a startup or tech company to develop a solution.

The challenge in the example is the onboarding of new employees, where businesses often spend a lot of time explaining routines and introducing new staff. The film shows how a shared solution, such as a digital tool or app, could make this process easier for the businesses while also creating an opportunity for a startup to develop and test its idea with real users.

The goal was to make a complex method easier to understand through a clear visual story, while showing the benefits for the different organisations involved. I worked with simple illustrations and animation to guide the viewer through the process and make the different steps easy to follow.

Client: Visit Värmland & Stiftelsen Compare