Stiftelsen Compare
Stiftelsen Compare is an innovation platform that brings together companies, organizations, and individuals to strengthen digital development in Värmland. The focus is on driving digital growth, supporting innovation and education, and helping build businesses for the future.
A big part of the work is about collaboration. By bringing together people with different skills, Compare works to solve challenges in society where technology and digital tools play an important role. The work centers around future-focused technologies like AI, the Internet of Things, and high performance computing, across four main areas.
I joined the team to be part of the creative direction as we refreshed Compare’s brand identity. The goal was to shape a brand that feels true to where Compare is today, and where it's heading. We started by exploring the mission, values, and visual history to get a clear picture of the foundation we were building on.
Working closely with the communications team, we aimed to create a brand that feels warmer, more human, innovative and forward-looking. While technology is at the core of Compare’s work, we wanted to show that it’s the people behind it who truly bring it to life. Our goal was to find the right balance between highlighting the role of technology and the human drive that moves it forward.
Key Deliverables
Brand Guidelines
A cohesive system including a refined color palette and visual hierarchy aligned with Compare’s values, a consistent typography framework for both print and digital use, and updated brand imagery.
Graphic Elements
Visual assets created for use across events, internal documents, and communication channels.
New Logo
Designed the logo for Wikipare, Compare’s dictionary platform. View Wikipare →
GIFs
Animated content developed to strengthen Compare’s digital presence.
Short Film
A film about Compare featuring physical icons as props to illustrate key concepts. It also highlights the people behind Stiftelsen Compare, adding warmth and a human touch to the digital platform.
PowerPoint Template
Branded presentation template designed for consistency and professional visuals.
Event Materials
Graphic materials created for HotSpots event at the Stiftelsen Compare booth, hosted by Karlstad University.
The overall design language was created to feel warm, innovative, and transparent. Every visual choice was made with the purpose to reflect Compare’s identity and direction.
This project was developed in close collaboration with Marie Rosenlind Nordensson (Communications & Support Function Manager) and Tim Sterner (Communications Officer), whose insight and teamwork were key in shaping the final result.
Thank you, Compare, for letting me be part of your journey towards making a meaningful difference for the future.
See the identity in action →
Client: Stifetlsen Compare
